USTOA Survey Presents Optimistic Outlook Among Tour Operators for 2023

According to a recent United States Tour Operators Association (USTOA) survey, the 2022 tour operator business will land at about 87 per cent of where it was in 2019.

82 per cent of members anticipate growth that could exceed 10 per cent in 2023 in sales volume with another 80 per cent expecting to see growth in pax volume as well.

On the more pessimistic side, some are extremely or very concerned with cost of living increases (67 per cent of respondents), global financial instability and staffing shortages (59 per cent), war in Europe (55 per cent) and health crises (49 per cent).

Since most tour operators base their business on longer-term bookings, the results of this survey are considered an excellent indicator of what to expect in 2023, reports Travel Age West.

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