Travel Brands Expand TikTok Presence to Reach New Audiences

Many travel companies are turning to video-sharing app TikTok to build brand awareness and attract new customers, reports PhocusWire. TikTok has reportedly been the most downloaded app for two years in a row, with a video format that allows travel companies to showcase their brand personality while engaging with new audiences.

Carnival Cruise Line says the company creates videos to introduce new audiences to cruising and Carnival, with popular videos including those onboard in real time. launched a TikTok campaign where the company was giving away seven trips in an effort to inspire people to travel and create “positive brand interactions.” According to’s director of social media, the travel tag on TikTok has more than 90 billion views.

You may also like
Regent Seven Seas Mariner in Skagway, Alaska
More Rockslides Close Busiest Skagway Cruise Dock for the Rest of Alaska Season
As the White Pass Railroad Dock is set to remain closed for the season, an estimated 30 ships - totalling 100,000 ...
American Cruise Lines' American Symphony
American Cruise Lines’ Latest Riverboat Debuts in NOLA in AUG
Currently on the way to New Orleans for the start of its inaugural season sailing the Mississippi River, 175-guest American Symphony ...
Viking Saigon
Newest Viking Ship Begins Inaugural Season in Asia
Until 31AUG, Viking is offering special savings on select river and ocean voyages, with a limited-time USD $25 deposit as part ...
Paul Gauguin Cruises in Tahiti
Paul Gauguin Cruises Announces $500 Air Credit for Select 2023 Sailings
Paul Gauguin Cruises is offering a USD $500 air credit per guest on 7-night voyages exploring French Polynesia. This offer is ...
African Travel Inc. Safari Elephant
African Travel Inc. Offers More Departures in 2022, New Incentives for Advisors
With an uptick in demand, luxury safari operator African Travel, Inc., is offering advisor incentives for trips reserved in 2022 along ...

Leave a Reply