Porsche to Open 15 Hotels

The development of Steigenberger Porsche Design Hotels is intended to leverage the Porsche brand perception in the hospitality sector. Dr. Jan Becker, CEO of Porsche Design Group said: “The brand perception factor is becoming increasingly important for customers. In hotels we convey the brand experience in a unique way, and this makes it possible to introduce additional differentiation to the market.” The first planning stage for the brand is the establishment of 15 hotel properties in cities like London, Singapore, Dubai and Shanghai.

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