Northern Lights Begin Attracting Seasonal Visitors to NWT in Slow Travel Recovery

As the Northern Lights begin to appear for the season in the Northwest Territories, some tourists have been heading north to view the aurora borealis, contributing to the slow recovery of the region’s tourism.

The N.W.T. boasts some of the brightest aurora in the world, attracting thousands of domestic and international travellers during the season each year, which stretches from roughly mid-AUG to APR, reports the Star. Pre-pandemic, nearly 40 thousand travellers came to see the aurora in the N.W.T., accounting for nearly $60 million in tourism spending. In a survey from Northwest Territories Tourism in SEP 2020, 75 per cent of the 94 tourism operator respondents said revenues dropped by more than half.

Now, operators say tourists are starting to come back. “It has been really slow, but it has been picking up and a lot of people are interested in what we’re doing,” said the owner of one local tourism operator.

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