Marriott: New Products for ‘Bleisure Travel’ Market That’s Here to Stay

Executives at Marriott International say that the pandemic trend of travellers having blended trip purposes of both business and leisure will have a long term impact on the hotel sector. As reported by Skift, this trend will also affect Marriott’s offerings, such as the reveal of a new serviced apartment brand in the U.S. and Canada called Apartments by Marriott Bonvoy.

Additionally, the company says it has heard more interest in mixed-use and hybrid-purpose hospitality products from developers and investors. One executive said that “nine out of ten” of its luxury hotels now have a residential component.

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