A new Jimmy Buffett-inspired resort brand titled St Somewhere is coming to the island of Holbox at the tip of the Yucatan peninsula in fall 2021, the latest product of the partnership between Margaritaville and Karisma Hotels and Resorts. Guests at the new Isla Holbox resort “will be able to experience life by the sea in a tranquil, private club setting,” according to Karisma Hotels. “The raw beauty of Isla Holbox is the perfect location for the first St. Somewhere hotel,” said developers Christian O’Farrill Welter and Esaú Gutiérrez Sandoval. “We look forward to bringing this intimate property, which marries Karisma Hotels & Resorts’ exceptional service and Margaritaville’s distinctive guest experiences, to beautiful Punta Coco Beach on this picturesque island off Quintana Roo.” This follows another partnership between Margaritaville and Karisma, when the two debuted Margaritaville Island Reserve in the Riviera Cancun in 2020.
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