Google to End Tours and Activities Booking Next Month

Google recently informed tours and activities providers and booking partners that it will phase out Reserve with Google for tour bookings starting 01AUG 2021. “We would like to inform you that Google is planning to officially turn off Reserve with Google for tours, activities, and attractions on 01AUG 2021. This means the Buy Tickets button will no longer appear after 31JUL,” Google informed operators and partners. This feature allowed tours and activities operators to capture bookings in their Google business listings without having to navigate other sites. In a statement from a Google spokeswoman, the company intends to introduce ticket booking links on Google search so consumers can easily compare pricing options for attractions.

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