Flair Airlines Clears Regulatory Hurdles — Now Can it Survive the Market?

Flair Airlines has survived the scrutiny of Canada’s Transport Agency, which determined it is a Canadian airline despite its close ties to Miami-based investment firm 777. Despite that big win, industry observers now question whether Flair can survive in a post-pandemic market with high fuel prices and fears of a recession on the horizon. Karl Moore, an associate professor at the Desautels Faculty of Management at McGill University says there are opportunities for an ultra-low-cost carrier in Canada’s market despite the presence of airline giants such as Air Canada and WestJet. “There’s something that’s missing in the marketplace. I think Canadians will respond well,” he said.