Cruise Line Web Traffic Growth, Purchases Slowed in APR-MAY

According to a new report from digital intelligence platform SimilarWeb, while traffic to top cruise lines’ web sites has recovered from pandemic lows, pace of growth is slowing down and weakened over APR-MAY 2022.

SimilarWeb estimated that from a pandemic low in OCT 2020, web traffic to top cruise lines increased 321 per cent by MAY 2022. Traffic in MAY 2022 was up 119 per cent year over year and up 5.7 per cent over APR.

However, Seatrade Cruise News says growth has been “uneven,” with web traffic up only 1.8 per cent in APR 2022 after a 30.7 per cent spike in FEB. SimilarWeb also reported that online sales forthe cruise lines dropped in MAY after strengthening “sharply” in the first three months of 2022. After rising 50 per cent in MAR and 35 per cent in FEB, APR online sales conversions reportedly dropped 4 per cent and weaked by 8 per cent in MAR.

Seatrade did not say if bookings by travel advisors followed a similar pattern.

The platform tracked Carnival Cruise Line, Royal Caribbean International, Princess Cruises, Norwegian Cruise Line, Holland America Line, Celebrity Cruises, Disney Cruise Line, Viking and Silversea Cruises.

CLICK HERE FOR FULL STORY
You may also like
Regent Seven Seas Mariner in Skagway, Alaska
More Rockslides Close Busiest Skagway Cruise Dock for the Rest of Alaska Season
As the White Pass Railroad Dock is set to remain closed for the season, an estimated 30 ships - totalling 100,000 ...
American Cruise Lines' American Symphony
American Cruise Lines’ Latest Riverboat Debuts in NOLA in AUG
Currently on the way to New Orleans for the start of its inaugural season sailing the Mississippi River, 175-guest American Symphony ...
Viking Saigon
Newest Viking Ship Begins Inaugural Season in Asia
Until 31AUG, Viking is offering special savings on select river and ocean voyages, with a limited-time USD $25 deposit as part ...
Paul Gauguin Cruises in Tahiti
Paul Gauguin Cruises Announces $500 Air Credit for Select 2023 Sailings
Paul Gauguin Cruises is offering a USD $500 air credit per guest on 7-night voyages exploring French Polynesia. This offer is ...
African Travel Inc. Safari Elephant
African Travel Inc. Offers More Departures in 2022, New Incentives for Advisors
With an uptick in demand, luxury safari operator African Travel, Inc., is offering advisor incentives for trips reserved in 2022 along ...

Leave a Reply