Close-In Cruise Transactions Soar 40%, Other Cruise Trends

Brad Tolkin, co-CEO and Chairman of World Travel Holdings, revealed that 40 per cent of cruise transactions taken the week of 15NOV by advisors of Dream Vacations, CruiseOne and Cruises Inc. were for cruise departures within the next 100 days. “I can tell you that we are having a phenomenal week,” Tolkin said. “We’ve never been close to that for the number of close-in cruise transactions.” In addition, Tolkin found that now more than ever, consumers are seeking expert advice and professionalism from advisors when it comes to booking during the pandemic. While cruise is picking up, he also wants to change the perception of cruising. “We need to work incredibly hard to change the perception [of consumers]," he stressed. "Cruising is the safest place to be for people to go on vacation," Tolkin noted. "There is no safer place that people can go to anywhere with the possible exception of a hospital.”

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