Canada’s Indigenous Tourism Branding Serves as Model for the Americas

In a first for the Americas, the Indigenous Tourism Association of Canada (ITAC) has launched a new brand mark, titled “The Original Original,” to certify and help consumers identify and learn about indigenous-led tourism experiences and products in Canada. This is part of a push to help save the remaining 1,000 indigenous tourism businesses, down from 1,900 pre-pandemic, and place them at the forefront of Canadians’ minds as the country reopens to domestic tourism. “The mark is really signaling a restart for us,” said Keith Henry, CEO of Indigenous Tourism Association of Canada (ITAC). “We’re just trying to rebuild sentiment, a lot of it is speaking to our indigenous communities and our businesses that we can start rebuilding.” With the Canada-U.S. border still closed, and international tourism delayed, indigenous tourism businesses are challenged to pivot to local markets. The new brand efforts follows recent enthusiasm which shows that Canadians are taking a closer effort to enjoy more slow-paced travel, as revealed by an Insignia Research study. Skift says ndigenous tourism and its success in 2019 serves as inspiration for other similar tourism industries and travel styles across the Americas.

Girls’ Trip on the French Riviera at The Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel
Four Seasons Launches New Hotel Package Inspired by ‘Emily in Paris’ TV Series
The Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel has launched "Girls’ Trip on the French Riviera," a new package inspired by ...
OWG Airline
Direct Flights To Cuba With Hola Sun And OWG!
Escape to Cuba with Hola Sun on its exclusive airline OWG - offering 4 weekly direct flights to Cayo Santa Maria, ...
More Office Openings, Staff, Streamlined Process: Ottawa Tackles Half-Million Passport Applications
Service Canada is reopening all of its passport service counters across the country, and opening select offices on Saturdays, as well ...
Windstar's Star Pride
Windstar Cruises Cancels Asia and Adds Tahiti Sailings
Windstar becomes the latest cruise line to cancel Asia in the coming season, citing 'continued uncertainty' about ports in the region ...
From left to right: Dave Bourdages, Vice President, In-Flight Services and Customer Experience, Transat; Bernard Côté, Director, Marketing, Public Relations and Social Media, Transat; Joseph Adamo, Chief Sales and Marketing Officer, Transat; and Stéphane Lapierre, Vice President, Air Operations and Development, Aéroports de Montréal.
Air Transat Begins California Service with Direct Flights from YUL to LAX
Flights to LAX will be operated until the end of OCT 2022 three times weekly. On 19MAY, Air Transat will also ...

Leave a Reply