Are U.S. Hotel Room Rates Too High?

Due to surging demand, hotel rates have “skyrocketed” in the U.S. this summer, particularly in resort destinations such as Hawaii and Florida, reports Travel Weekly. According to a recent report from business intelligence company Inntopia, consumers may be finding hotel rates to be too high, with the summer booking pace slowing down “significantly” for several key Western mountain destinations. Inntopia said that economic pressure may be causing consumers to back away from high prices.

As a whole, the U.S. hotel industry saw its average daily rate (ADR) reach USD $155 for the week of 11JUN, the second-highest level ever recorded, according to STR data. That rate was 23 per cent higher than the same week in 2021, and 15 per cent higher than the same week in 2019.

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