The federal government and Destination Canada have announced $5.5M in funding to support tourism recovery in fire-ravaged Jasper and surrounding regions in Alberta.
Through collaboration with Travel Alberta, Destination Canada will develop seasonal marketing campaigns to attract visitors from around the globe to the area and host a global tourism media event in Jasper in 2025.
"We’re excited to share the latest edition of our series, 'Canada’s Tourism Sector at Work.' This video highlights and celebrates this year’s key industry achievements and showcases Destination Canada’s continued efforts to promote and support Canada’s hosting economy," Destination Canada said.
Destination Canada’s Virtual Annual Public Meeting
Save the date for Destination Canada’s Annual Public Meeting, which will feature the official launch of our highly-anticipated Wealth & Wellbeing Index.
Thursday, November 28, 2024 at 10 a.m. PT / 1 p.m. ET
Register here.
Destination Canada’s 2023 Global Traveller Research Program
Destination Canada’s 2023 Global Traveller Research Program (previously known as the Global Tourism Watch) is now live on the Canadian Tourism Data Collective. The program offers insights from Destination Canada's 10 key markets: Australia, China, France, Germany, Japan, Mexico, South Korea, the United Kingdom, the United States, and Canada.
The reports provide comprehensive data on traveller behaviours, preferences, and habits, including:
- The number of potential visitors from each key market to Canada in the next two years.
- Insights into the region's travellers are most interested in visiting.
- The kinds of activities travellers are considering, including details on Indigenous activities.
- Details about travellers’ most recent trip include information on travel companions, the type of accommodation booked, and deeper insights into preferences and behaviors.
