Heat Waves Lead to the Rise of the "Coolcation"

It may be a distant memory for Canadians stuck in the middle of winter, but last summer was a hot mess in many parts of the world.

European visitors last year saw temperatures hit the high 40’s in parts of Spain Greece, Italy, and there were heat waves in many other regions, including northern Europe, the UK and Ireland.

As temperatures skyrocketed, some travel industry observers said they began to notice that would-be tourists were looking at cooler climate holidays.

According to a company called Iglu Cruise, Google Trends data shows a 300% increase in the search term “cooler holidays” compared to the same time 12 months ago.

The term “coolcation,” which means taking your holidays in a cooler destination, started popping up in popular magazines and news sites.

Iglu Cruise said data shows an increased demand for "coolcations" in the Arctic, as well as in Canada, the British Isles, Antarctica, Norway and Alaska. A traveller in the Northern Hemisphere also could consider a trip to Australia or New Zealand in their winter if they're looking to cool off.

“People are looking for cooler travel destinations for several reasons,” said Dave Mills, Chief Commercial Director at Iglu Cruise. “Firstly, the record-breaking temperatures we have seen across the globe in recent years mean that many people feel uncomfortable when travelling in the sweltering heat. A cooler destination is much more manageable for those who may struggle in intense temperatures.

“Also, a coolcation often provides travellers with the opportunity to see a different part of the world. People often search for new travel destinations to tick off their bucket lists, and visiting the likes of Iceland, Norway or Alaska provides just that.

“These destinations can be visited all year round, not just in the winter months. Visiting a cooler destination in the summer can be advantageous as travellers may enjoy longer hours of daylight.”

Iglu Cruise said a coolcation has many benefits, including fewer crowds and opportunities to explore new and often dramatic landscapes.

You may also like
Plane in Flight
Duluth Travel Signs New GDS Agreement with Sabre
Sabre Corporation announced a new multi-year agreement with Duluth Travel, a Service Disabled Veteran Owned travel management company and a leader…
Blue Diamond
Blue Diamond Resorts Introduces Private Jet Service
Blue Diamond Resorts has launched Blue Diamond Jets private air service to select Blue Diamond resorts. The Diamond Jet Setter package ...
Lynx Air
Consumers Scramble as Lynx Shutters on Monday; WestJet Steps Up
“Our passengers are our priority“, reads a statement from Lynx Air as another carrier who chose not to work with the ...
Launch of ‘GoNexus Group’ Marks Start of New Era for NexusTours
In a historic moment at the Royalton Splash Riviera Cancun during the 25th-anniversary celebration, NexusTours proudly announced a transformative change…
American Airlines's Boeing 737
American Airlines Makes Strong Play for Direct Bookings: ACTA Objects
AA is on a trajectory to bypass the trade. With loyalty points accrual only available through direct bookings, CCO Vasu Raja ...

Talk Back! Post a comment: