Florida Sees Spike in International Visitors in Q2; Leads U.S. in Travel Recovery

VISIT FLORIDA has announced Florida's most robust international visitation numbers since 2019. According to its latest estimates, the calendar year 2023 is seeing a 22% increase in overseas visitors and an 81% increase in Canadian visitors compared to the same period in 2022.

Florida welcomed 33.1 million visitors between APR and JUNE 2023, with 1.9 million overseas visitors and 846,000 Canadian visitors. Florida also continues to beat records in annual visitations records, with 70.8 million visitors recorded in 2023.

"VISIT FLORIDA has been laser-focused on building our key international markets and ensuring the return of international visitors to Florida, and that work has paid off," said Dana Young, VISIT FLORIDA President & CEO.

"While other states have finally opened their doors to domestic visitors and created more competition, Florida is again leading in international visitors. Florida has the largest share of international visitors ahead of New York and California, and we lead the nation in overseas arrival recovery compared to 2019."

The state of Florida currently leads the U.S. in recovering the number of overseas travellers visiting post-pandemic, with an 80% recovery rate. New York follows behind at 75% and California at 68%. The national rate for overseas arrival also trails Florida at 73%.

For more information, visit VISIT FLORIDA's website

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