New York City Introduces New Tourism Branding

New York City’s official tourism organization has changed from NYC & Company. It recently unveiled its new name and brand: New York City Tourism + Conventions, and includes a new strategy and new visual branding.

The new name and brand system was launched in conjunction with a social campaign offering New Yorkers a chance to share their points of view on “what’s good” and what to experience across the City’s five boroughs. The campaign is meant to offer insights, tips, recommended activities and excursions through various channels to engage and encourage visitors and locals to explore New York City.

The brand’s visual identity system is inspired by the graphic heritage of the City as well as the works of artists and designers, who themselves were inspired by the five boroughs. The irregular shapes and intersections of the graphic elements and the logo—references to horizontal streets and vertical building shapes— reflect the City’s energy.

New Yorkers and travellers alike are being encouraged to engage and share experiences using the hashtag #WhatsGoodNYC.

New York City’s economic recovery continued in 2022 with over 56 million visitors to the City—a 72.5 per cent increase over 2021. The City saw 9.4 million international travelers visit the five boroughs—more than triple the number in 2021. The City also hosted over 4 million business travellers signaling the return of this important and slow-to-recover segment.

This activity marks the return of 85 per cent of the City’s record 2019 visitation levels. NYC says it remains on track to welcome 63.3 million visitors in 2023.

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