Jamaica Set for "Record" Winter Tourism Season: Tourism Minister

The Hon. Edmund Bartlett, Jamaica's Minister of Tourism
The Hon. Edmund Bartlett, Jamaica's Minister of Tourism

Jamaica's Minister of Tourism, Edmund Bartlett, has announced that the country is set to have a record winter tourist season. Speaking on 15DEC at the annual breakfast appreciation for staff at MBJ, for the start of the season, Minister Bartlett highlighted that the destination will, “welcome over 1.4 million visitors and earn approximately $1.5 billion."

The winter tourist season usually begins 15DEC and lasts until mid-APR. In terms of flights for the period, Jamaica is also projecting 1.3 million seats, of which over 900 thousand will be from the United States.

“These figures show that we are well ahead of our previous recovery projections and that Jamaica remains a safe and seamless destination that is in high demand. Our airlift is strong as we increase routes and connectivity, and cruise is back. I am truly grateful for the hard work and dedication of our tourism workers and stakeholders who have made this possible,” said Minister Bartlett.

Jamaica is set to welcome 1,474, 219 visitors which represents a 67.5 per cent increase in comparison to the same period in the previous years. Earnings are projected to reach approximately $1.5 billion, which will be a 36.3 per cent increase.

“Jamaica’s brand position remains very strong, and we continue to see visitors come in droves to have authentic experiences from our food to our music and nightlife. We will continue the strategic positioning of the destination to ensure even more increases in arrivals and earnings,: said Donovan White, Director of Tourism, Jamaica Tourist Board.

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