Billy Bishop Toronto City Airport (YTZ), operated by PortsToronto, has unveiled its new multiplatform campaign: "It's My Airport."
According to the airport, the campaign focuses on the "candid" experiences of passengers, employees, and partners at Toronto's downtown airport.
"It's My Airport" revolves around testimonials of passengers, employees, and partners explaining why they favour Billy Bishop Airport for travel, work, or partnership.
Deborah Wilson, Vice President of Communications and Public Affairs for PortsToronto, expressed her enthusiasm for the campaign: "Billy Bishop Airport is a beloved airport among travellers because it offers a unique travel experience based in convenience, accessibility, friendly service and incredible views."
Themes from the interviews highlight the airport's downtown proximity, the convenience of walking or biking to the airport, customer service, sustainable practices, and its close location to Toronto infrastructures.
The marketing drive will span 16 weeks, with the campaign's reach covering social media, print, out-of-home (OOH), online, and digital OOH screens within the airport. Including a QR code encourages the public to submit their personal stories about choosing YTZ. These stories will become the foundation for another campaign slated for winter 2024.
Wilson continued, "Passengers often share their stories and experiences about the advantages of flying in and out of Billy Bishop Airport and it was these stories that inspired the It's My Airport campaign. We reached out to passengers who had posted to social media about the airport to star in our campaign and used their actual stories and posts along with quotes gathered from candid interviews. We also featured the stories and experiences of Billy Bishop Airport staff and airport partners. The people featured in this campaign were not scripted so the campaign spotlights their authentic, genuine experiences at Billy Bishop Airport, whether as a passenger or an employee."
More information can be found on YTZ's website.