Canadian Advisors Participate in Exclusive 'Irie Hour' FAM Trip in Jamaica

Irie Hour FAM guests enjoyed a special gala evening at Moon Palace Jamaica
Irie Hour FAM guests enjoyed a special gala evening at Moon Palace Jamaica

Nineteen Canadian travel agents and Jamaica Tourist Board (JTB) representatives came together for a week of island-inspired activities during an "Irie Hour" FAM trip from 23-28OCT.

Over the course of the invite-only trip, agents had the chance to reconnect with the JTB Canada team and immerse themselves in Destination Jamaica while visiting multiple hotel properties and attractions in the area. The exclusive FAM opportunity was offered to a select group of 19 travel advisors who have been "loyal attendees" of the JTB’s virtual Irie Hour sessions. The weekly show was launched in MAY 2020 as a way for Canadian agents to stay informed on the destination and remain connected with JTB staff during the pandemic.

Jamaica Touris(left to right): Jamaica Tourist Board staff members Judy Nash, Office Manager; Emma Madsen, Business Development Manager, Western Canada; Daniel Stubbs, Business Development Officer, Eastern Canada; Racquel Queensborough, Business Development Manager, Ontario; Jerron Britton, Business Development Manager, Montego Bay; and Angella Bennett, Regional Director, Canada. t Board team
(left to right): Jamaica Tourist Board staff members Judy Nash, Office Manager; Emma Madsen, Business Development Manager, Western Canada; Daniel Stubbs, Business Development Officer, Eastern Canada; Racquel Queensborough, Business Development Manager, Ontario; Jerron Britton, Business Development Manager, Montego Bay; and Angella Bennett, Regional Director, Canada.

Throughout the immersion trip, participants were treated to authentic Jamaican experiences, including a coffee and rum tasting at Chukka’s Island Village Outpost, river tubing and ziplining at Chukka’s Adrenaline Outpost at White River Valley, and a special gala evening at Moon Palace Jamaica. The group also had the opportunity to conduct site inspections at some of the country’s leading hotels and resorts, including Jewel Paradise Cove, RIU Ocho Rios and Sandals Ochi.

Canadian travel advisors take part in a live ‘Irie Hour’ broadcast
Canadian travel advisors take part in a live ‘Irie Hour’ broadcast at Bahia Principe Luxury Runaway Bay on 25OCT

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Agents who were not able to join the FAM trip in person were able to tune in for a special live-on-location Irie Hour broadcast hosted at Bahia Principe Luxury Runaway Bay on 25OCT. The live show featured entertainment, cooking and cocktail demonstrations.

Live entertainment during the ‘Irie Hour’ broadcast
Live entertainment during the ‘Irie Hour’ broadcast

“For this very special Irie Hour FAM trip, we chose agents who have demonstrated a strong dedication to Jamaica over the past year. These loyal agents have shown up during many of our virtual Irie Hour sessions and they are committed to learning about Jamaica,” said Angella Bennett, Regional Director, Canada, Jamaica Tourist Board. “This was an opportunity for us to thank these hardworking agents in person for their continued support of Jamaica and showcase some of the very best island experiences, hotels, and attractions for them to share with their clients back in Canada.”

Bahia Principe chefs put on a delicious spread of local cuisine for Irie Hour FAM guests
Bahia Principe chefs put on a delicious spread of local cuisine for Irie Hour FAM guests
Moon Palace Jamaica curated a memorable evening for Irie Hour FAM guests, complete with delectable local cuisine and lively entertainment
Moon Palace Jamaica curated a memorable evening for Irie Hour FAM guests, complete with delectable local cuisine and lively entertainment
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