European Travel Commission Announces New Chairs in Canada

Sandra Moffatt, Chair of ETC’s Canada chapter (left); and Marco Frank, Vice Chair (right).
Sandra Moffatt, Chair of ETC’s Canada chapter (left); and Marco Frank, Vice Chair (right).

The European Travel Commission (ETC) announced the appointment of Sandra Moffatt, Market Manager for Canada at Tourism Ireland as the new Chair of ETC’s Canada chapter. Marco Frank, Trade & Partnerships Manager at Visit Flanders has been appointed as the new Vice Chair.

According to the ETC, Moffatt and Frank’s commitment to ETC operations for the past years "earned them the support" of ETC members to lead the promotion of Destination Europe in Canada in the upcoming two years.

With over twelve years of experience in travel and tourism strategy in international markets, Moffatt has served as Market Manager for Canada with Tourism Ireland for the past two years, leading advertising, media, partnerships, and publicity initiatives to restore visitor growth from Canada to Ireland. Prior to this, she held the position of trade and business partnerships executive within Tourism Ireland, working with carriers, agencies, and operator partners to drive demand for both business and leisure travel. Moffatt has also led a variety of tourism and technology programs in Centennial College in Toronto.

Moffatt said: “Travel and tourism is a huge contributor to the global economy and European GDP. After a difficult couple of years in our industry, I am thrilled with this appointment. I look forward to working together with my colleagues and partners to rebuild the demand from Canada. A renewed focus on sustainability is also increasingly important, and Europe could not be better positioned to address this as we enter this next phase of tourism recovery.”

An experienced marketing and business development leader who has worked for over twenty years in and around travel, media and technology companies, Frank has been the Vice Chair of ETC’s U.S. Chapter for over four years, promoting Europe as a travel destination for North American travellers. Within his role as Trade & Partnerships Manager of Visit Flanders North America, Marco is in charge of marketing, promoting and selling Flanders-Belgium through the travel trade network in North America. He has been working closely with the North American Travel Trade press, tour operators and travel agencies.

Sandra Moffatt and Marco Frank are taking over the Canada chapter Chairmanship from Pascal Prinz, Director Canada at Switzerland Tourism, who coordinated the association’s operations in the market for the past two years. According to the ETC, they will lead activities to "enhance Canadian travel to Europe post-COVID-19 and strengthen the cooperation between the Canadian and the European tourism industry."

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