Visit Orlando launched a new destination campaign, Unbelievably Real, for the Canadian market, starting 05SEP.
The campaign includes national and Ontario-focused television, digital, social media and search engine marketing across Canada, as well as digital and high-impact displays focused in Toronto with placements in popular Yonge-Dundas Square and across major malls.
From high-impact advertising placements to digital media assets, Unbelievably Real Orlando will be brought to life for Canadian travellers for the remainder of 2022. The fall launch of Unbelievably Real will highlight the attractions and experiences across Orlando.
“With entry restrictions to the US lifted, it is the optimum time to inspire travel to Orlando ahead of the peak booking periods for our destination's largest international market,” said Casandra Matej, President & CEO of Visit Orlando.
“This new campaign captures the essence of our destination – if you can imagine it, you can experience it here –that's why Orlando is Unbelievably Real.”
The campaign's call-to-action will drive consumers to VisitOrlando.com for information on theme parks, things to do and see, dining, safety updates and more.
Travel advisors can complete the Orlando Travel Academy to stay up to date on the latest developments in Orlando, plus receive special benefits such as 50 per cent off certain theme park tickets and discounted hotel rates. Visit Orlando will also be hosting interactive agent training events in Toronto and Montreal this December.
More information on specific resources for travel professionals can be found on Visit Orlando’s travel trade site, VisitOrlando.com/trade.