Going Green in Montreal: Interactive Installation by Tourism Ireland and Air Canada Highlights YUL-DUB Service

Tourism Ireland and Air Canada's "Press the Green Button" bus stop.
Tourism Ireland and Air Canada's "Press the Green Button" bus stop.

Tourism Ireland and Air Canada have teamed up for a 6-week "Press the Green Button" campaign in downtown Montreal, highlighting the airline's seasonal non-stop YUL-DUB servicing and inviting travellers to Ireland.

The campaign includes advertising on 72 bus shelters across the city of Montreal, along with a hero stunt location.

The stunt location, identifiable by a giant green shamrock, targets the highly trafficked corner of Rue Peel & Boul Rene Levesque (Dorchester Square) in downtown Montreal. Digital screens are activated by pressing a green button, which then burst into life with video and traditional Irish music giving travellers a sense of what they can expect on the Emerald Isle.

The display was also featured on Salut Bonjour, one of Montreal’s top morning shows during peak reach weather segments, with the campaign intended to deliver 1.32M impressions across the city of Montreal throughout JUL.

"This campaign aims to showcase the Emerald Isle to the important Quebec market as we invite vacationers to ‘Press the Green Button’ and book their next trip today!" said Sandra Moffatt, Manager, Tourism Ireland, Canada.

For more information on Tourism Ireland, visit its web site.

You may also like
Wendy Paradis, President of ACTA
ACTA Announces Cross-Canada Networking Events for 2023
In addition to ACTA's JUL industry golf tournament, 3 SEP summits are being held across Canada, plus ACTA's Avalon European River ...
Israel Tourism Unveils New Tools For Travel Advisors
Travel advisors are getting new tools to sell Israel. Open Jaw's Jim Byers was at the Israel Ministry of Tourism's office ...
Rocky Mountaineer Train Exterior
New Spring Promotion from Rocky Mountaineer
Until 11APR, 2023, Rocky Mountaineer is offering USD $500 off per couple or $250 per person on new bookings on 2023 ...
Nexus
After Year-Long Standoff, All NEXUS Centres in Canadian Airports to Reopen by 24APR
Beginning 21MAR, travellers can book NEXUS interviews at 8 Canadian airports that will reopen this spring. The reopening of airport NEXUS ...
Brendan Vacations' Local Hosts Convene to Redefine Service Standards for the Upcoming Season
Local hosts for the Ireland and Scotland tour specialist met recently at Dromoland Castle, Ireland, to discuss how they can better ...

Leave a Reply