Virtuoso is reaffirming its commitment to Canada by adding two new positions in support of its Canadian travel agency members and preferred partners.
Anna Judek has assumed the role of marketing manager, and James Allen has been named account manager, member relations. Judek is based in Toronto, while Allen is based in Montreal.
Both represent the latest in strategic hires for Virtuoso, which last year announced Úna O’Leary as the general manager for Canada. Under O’Leary’s leadership, Judek and Allen will help support Virtuoso’s presence in this “critical” market, while also helping to elevate the group’s brand awareness and preference among luxury consumers.
Judek joins Virtuoso with a diverse background in marketing, communications and product strategy, having previously held senior executive positions at Royal Bank of Canada and American Express. In her new role, Judek will champion the Virtuoso brand, while optimizing and overseeing regionally focused marketing products and events.
Prior to Virtuoso, Allen held a senior executive position at Alliance de l’Industrie Touristique du Québec, equipping him with knowledge of Canada’s tourism industry. Bilingual and with experience cultivating business relationships, Allen will be engaging with Virtuoso member agencies in his new position.
“Our emphasis on the Canadian market continues to grow, and I couldn’t be more pleased to welcome both Anna and James to Virtuoso and my team,” said O’Leary. “Their collective talents bolster this network’s commitment to our members and partners within Canada. We are optimistic about travel’s resurgence in Canada, and by expanding our regional team, we are better prepared to meet consumer demand and achieve success.”
For more information on Virtuoso, visit its web site.