Direct Travel Names Sherry Saunders as Senior VP Client Management

Sherry Saunders, Senior VP Client Management, Direct Travel Inc.
Sherry Saunders, Senior VP Client Management, Direct Travel Inc.

Direct Travel Inc. has selected Sherry Saunders to lead the account management teams for both its Canada East and West regions. Saunders will serve as Senior Vice President, Client Management and focus on client services, retention and strategy, managing a “varied portfolio” of both Canadian and global accounts, effective immediately.

“We’re thrilled to welcome a respected industry pro like Sherry to the team,” said Brian Robertson, President of Direct Travel’s Canada West region.

Saunders’ prior experience includes VP of Operations for Navigant Travel, prior to its acquisition by CWT. She continued on with leading roles at CWT for more than 15 years, most recently in the position of Senior Vice President and GM for CWT Canada, US East and North American Leisure. She has also served as Chair of the Canadian Corporate Travel Association and been featured as a keynote speaker for notable trade association events.


“Sherry’s extensive experience makes her uniquely qualified to step into this new role and shepherd the efforts of our account management teams across Canada,” added Joel Ostrov, President of Direct Travel’s Canada East region. “By combining our East and West Region teams under her leadership, we will be better positioned to serve our clients in every market and further deliver on Direct Travel’s ‘Whatever It Takes’ mission.”

Saunders joins the company as it streamlines operations between its East and West regions in preparation for predicted growth, fueled in part by the worldwide easing of travel restrictions.

“I am honored to join a best-in-class TMC at such a pivotal time for travel,” said Saunders. “I hold in high esteem the many colleagues at Direct Travel that I’ve worked with in the past, and I look forward to introducing myself to the other members of the team. Together, we’ll show our uncompromising commitment to every single client we serve.”

Travellers waiting at the Canada - U.S. Border. Photo courtesy of the Houlton Pioneer Times.
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