Red Label Vacations Inc. has appointed Rod Hanna as Director of Branding, Independent Program, and Related Projects.
In his new role, Hanna has been tasked with fostering the organization’s consumer focused service while providing a framework to assist independent travel consultants.
"Rod is the right fit for this role,” says Frank DeMarinis, CEO, H.I.S-Red Label Vacations Inc. “Rod’s extensive industry background and business development skills will help to strengthen the execution of targeted initiatives that will recruit new independent contractors and expand our strategies to extend our reach as a leader in the retail sphere. We believe he will be a great role model and person of influence to our team and partners.”
As noted by RLV, Hanna brings an understanding of the Canadian travel industry based on over 15 years of experience. His most recent positions include the Saint Lucia Tourism Authority, where he was the Director of Sales for Canada & Latin America, before being the SLTA's National Trade Sales Manager for Canada. He has held various roles within the Sunwing Travel Group in his seven years there, including having worked at Selloffvacations.com.
