For the second time in months, upstart ULCC Flair Airlines has partnered with a Canadian female tennis sensation to promote itself.
Flair has become Leylah Fernandez’ first major sponsorship following her standout performance at the U.S. Open. It’s a multi-year endorsement deal with the 19-year old professional tennis player who hails from Montreal.
Fernandez says she sees similarities between herself and Flair – a sort of David and Goliath/ come-from-behind kind of mentality and determination to win.
“Flair serves a larger purpose and has had to fight the other airline giants to bring affordable flights to Canadians,” she says. “They display resiliency and fortitude in their own matches. I am excited to work with them more and I can’t wait to help them change the travel game.”
Although Flair doesn’t reveal in what capacity Fernandez will be promoting its brand, the airline thinks it’s a perfect ‘match.’
Stephen Jones, President and CEO, Flair Airlines, said, “Supporting a wickedly smart and talented Canadian superstar is exhilarating, and Flair is excited to support her professional career to continue its upward trajectory. Leylah has defied the odds, and we are doing the same at Flair.”
This is not the first partnership between Flair and a Canadian tennis star.
Fernandez joins fellow players Felix Auger Aliassime and Eugenie Bouchard who are also brand ambassadors for the ULCC, which identifies itself as a ‘disruptor’ in the Canadian commercial aviation industry.