Flair and Genie Bouchard Host New Uniform Fashion Show at 38,000 Feet High

Genie Bouchard and the new Flair Airlines uniforms.
Genie Bouchard and the new Flair Airlines uniforms.

Flair Airlines CEO and Canadian tennis star Genie Bouchard hosted a sort of pop-up fashion show to launch the ULCC's new uniforms to passengers on a morning flight from YYZ to YUL on 16AUG 2021.

Bouchard modelled the new uniforms, which were designed by the entire Flair Flight Attendant team, for pax onboard the airline's Boeing 737 flight.

“Flair is moving forward, as a brand and as a company,” said Cody Klassen, Flight Attendant “That means bringing the uniforms forward as well. We wanted to be more inclusive with our style, so everything is gender fluid. Our crew can choose whichever pieces they feel most comfortable putting on their body.”

Eugenie “Genie” Bouchard became a Canadian tennis star after reaching the semifinals or better at 3 of 4 Grand Slams, and remains a fan-favourite on social media.

“I’m thrilled to be part of an event that involves a true-to-themselves brand that walks the walk and cares about Canadians,” said Bouchard. “The company and crew are great people and allowing fans to be part of this special surprise makes it even better!”

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