Cheryl Carter Heads BTMI’s Global Markets

Cheryl Carter, interim CEO, Barbados Tourism Marketing Inc.
Cheryl Carter, Head of Global Markets, Barbados Tourism Marketing Inc.

Travel industry veteran Cheryl Carter has been named Head of Global Markets of Barbados Tourism Marketing Inc. following the departure of Petra Roach, who was also interim CEO, from the role.

Carter was BTMI’s VP for Canada until 2014, a position she held for 13 years, when she was appointed to Director for the UK market.

Roach has taken on the role of director of the Grenada Tourism Authority.

The BTMI Board says it has expedited its recruitment of a CEO.

Anna Kroupina


Anna's day starts at 5:30 a.m. each morning to scour daily travel news headlines to find the most relevant stories for Canadian travel advisors. She contributes to writing the daily news and covers events. The Alberta Rockies, Hawaii and France's Provence region are among her favourite destinations. She's a proud cat mom and a terrible snowboarder.

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