Cheryl Carter Heads BTMI's Global Markets

Cheryl Carter, interim CEO, Barbados Tourism Marketing Inc.
Cheryl Carter, Head of Global Markets, Barbados Tourism Marketing Inc.

Travel industry veteran Cheryl Carter has been named Head of Global Markets of Barbados Tourism Marketing Inc. following the departure of Petra Roach, who was also interim CEO, from the role.

Carter was BTMI’s VP for Canada until 2014, a position she held for 13 years, when she was appointed to Director for the UK market.

Roach has taken on the role of director of the Grenada Tourism Authority.

The BTMI Board says it has expedited its recruitment of a CEO.

Anna Kroupina


Anna can be spotted attending events around town for Open Jaw. The Alberta Rockies, Hawaii and France's Provence region are among her favourite destinations. She's a proud cat mom and a terrible snowboarder.

You may also like
Canadian Visits to Florida Jump: Latest Figures Just Shy of Pre-Pandemic Levels
VISIT FLORIDA execs revealed for the first time to media, Including Open Jaw's Jim Byers at this year’s Florida Huddle in ...
Dream Hotel Hollywood
Hyatt Completes Acquisition of Dream Hotel Group
Dream Hotels will join as a brand within Hyatt’s Boundless Collection, expanding its footprint in destinations like Nashville, Hollywood, Las Vegas, ...
Europe Travel Map
Air Canada Vacations Introduces a New Agent Toolkit for Europe Plus Agent Contest
ACV's new Travel Agent Toolkit for Europe launch includes a contest until 30APR for agents to win trips to Europe. Consumers ...
Kensington Tours Launches Private Villa Portfolio
'Beyond Villas by Kensington Tours' reflects "increased demand for private luxury accommodations combined with the interest in highly curated personalized experiences,” ...
Cirque du Soleil Celebrates its 30th Anniversary Performing in Las Vegas
Cirque du Soleil's very first production in Las Vegas, Mystère at Treasure Island Hotel & Casino, commemorates its 30th anniversary this ...

Leave a Reply