A new advisor survey from Travelsavers Canada predicts a rise in travel that provides more personalization and purpose for vacationers.
Travelsavers 2025 travel predictions are as follows:
Dream Destinations for the Year Ahead
Travellers will gravitate to less-touristed locales in Europe as well as other corners of the world. Italy is predicted to be 2025’s top destination, as it was in last year’s survey, with Portugal ranked second. But the rise of Morocco – second in the up-and-coming category – shows the growing appetite for the road less travelled.
Advisors foresee exotic locales as a top trend in 2025. Japan topped the up-and-coming list, rising from number four in last year’s survey. South Africa, Eastern Europe, and Vietnam also placed in the top five.
"Today’s travellers are seeking more than just destinations—they’re seeking meaningful experiences,” said Jane Clementino, Senior Vice President and General Manager of Travelsavers Canada. “The value of travel lies in the memories and connections it creates, and expert advisors are key to crafting those one-of-a-kind journeys that resonate on a deeply personal level."
Trends That Will Reign Supreme in 2025
All-inclusive travel emerged as the top trend, given its appeal to relaxation-minded travellers who prize its convenience and value. Family travel, active and adventure travel, luxury travel, and river cruising completed the top five.
Bucket list travel was named the top emerging trend, with travellers yearning to book trips of a lifetime. It was followed by personalized experiences, authentic travel, home-style accommodations, and off-the-beaten-path/exotic travel.
“In 2025, the purpose of travel will evolve as travellers will place greater significance on their destinations,” said Clementino. “Their choices will become a reflection of their aspirations—whether pursuing adventure, fostering cultural connections, or embracing self-care and rejuvenation.”
Evolving Niches for 2025
- Family Festivities – Journeys with loved ones will thrive, with family and multigenerational travel among the year’s top 10 Families are seeking fun in the sun at all-inclusives in booming destinations such as the Riviera Maya, the Dominican Republic and Cancun. They’re also booking home-style accommodations to unite everyone under one roof.
- The New Wave of Cruising – As young travellers chart a new course, Millennials and Gen Z are taking to the high seas and rivers. More than a dozen new ships are arriving next year to keep pace with the heightened demand. Non-traditional cruise destinations like Colombia and Egypt are trending, as well as coolcations to Alaska and
- Tailored-to-You Trips – Travelers are no longer booking cookie-cutter They want bespoke adventures that align with their passions. They also crave authentic connections with people, culture and nature, such as a cooking class in Lima or viewing the Northern Lights.
- Emerging Europe – While Italy is still dominant, overtourism and the desire to explore new places are sparking interest in other European The New Grand Tour includes locales such as Portugal, Iceland and rising stars of Eastern Europe such as Prague, Krakow and the Baltic countries.
Survey Results
Top Destinations
- Italy
- Portugal
- Dominican Republic
- Riviera Maya
- Alaska
Top Up-and-Coming Destinations
- Japan
- Morocco
- Eastern Europe
- South Africa
- Vietnam
Top Emerging Trends
- Bucket-list/to-do trips
- Personalized experiences
- Authentic travel
- Home-style accommodations
- Off-the-beaten-path/exotic travel