Cruise CEO Celebrates First Anniversary

Caroline Hay, President of Cruise CEO
Caroline Hay, President of Cruise CEO

Cruising-focused host agency Cruise CEO celebrated its first birthday on 18JUL. The Canadian agency is a member of luxury travel consortia Virtuoso.

Caroline Hay, President of Cruise CEO, reflects on the past year. “Everyone told us that it was crazy to launch in a pandemic, but immediately following, came the words ‘what a great idea and this concept is long overdue’! We’ve seen host agencies popping up all over the place this past year, Cruise CEO isn’t trying to recreate a host agency model that is already out there; we’ve created one that is not…We are standing out from the ordinary, and it’s working!”

Hay also notes that after one year, the agency’s results are what they “anticipated,” with 70 per cent of all sales are cruise, and 30 per cent are all-inclusive, tour, air, hotels, and insurance.


Hay added: “Our CEOs have fully embraced our partnership with Virtuoso, and 85% of our overall sales are with Virtuoso partner members. We couldn’t have achieved such great results without our Cruise CEO Advisors taking a chance on us; they are an incredible group of like-minded advisors eager to see the business grow!”

In celebration of its first anniversary, Cruise CEO will be awarding one travel advisor with a free cruise. To enter, advisors are invited to visit Cruise CEO’s web site, and a final random draw will be done on 01AUG.

“We know that it’s been a tough couple of years in the industry, and travel advisors have worked so hard, and the reality is we still have continued issues plaguing our industry. As we were thinking of ways to celebrate this momentous occasion of our first birthday, we decided to launch a contest where we would award a Travel Advisor with a free cruise,” Hay said.

For more information on Cruise CEO, visit its web site.

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