The Association of Canadian Travel Agencies (ACTA) is exploring the travel experiences of Black, Indigenous, and People of Color (BIPOC) through a new video of a recent roundtable discussion with some members of ACTA’s diversity and inclusion working group and Canada’s travel and tourism sector.
“This video explores the stories of Black, Indigenous, or Peoples of Colour (BIPOC) professionals’ experiences when they travel -- and helps travel agents learn more about BIPOC travellers to enhance a travel agent’s business,” said Avery Campbell, Director, Advocacy & Industry Relations, ACTA.
The roundtable panel is hosted by Campbell and joined by:
- Alcindor Pierre, an independent travel agent with The Travel Agent Next Door
- Maureen Barnes-Smith, Vice President of Sales and Marketing at Unique Vacations
- Teresa Ryder, Director of Partnerships at the Indigenous Tourism Association of Canada
According to ACTA, a quarter of Canadians identify as BIPOC. By learning about these travel experiences, ACTA hopes travel agents will be better positioned to build more rewarding trips and sell to a wider customer base.
To enhance travel agents’ understanding and education, ACTA offers the Canadian Travel and Tourism industry online Diversity and Inclusion training courses on its web site. ACTA Members receive up to 30 per cent savings.
For more information, watch ACTA's video.