‘Spirited’ New Aeroplan Partnership with Ontario’s LCBO

Wine bottles

Aeroplan has announced a multi-year strategic partnership with the LCBO - the Liquor Control Board of Ontario - that will allow its members to earn points when shopping for alcoholic beverages at LCBO’s across the province.

Specifically, this means Aeroplan members will be able to Earn 1 Aeroplan point for every $4 spent at LCBO, not including HST, container deposits, gift cards, charity donations and head office cheques.

As well, members can earn bonus points when purchasing select LCBO products or redeem for LCBO gift cards at the Aeroplan eStore starting at 1,000 Aeroplan points for a $10 LCBO gift card.

"We’re thrilled to come together with the LCBO to offer our members a new way to earn and redeem Aeroplan points in Ontario,” said Mark Nasr, senior vice president, of products, marketing and ecommerce at Air Canada in a statement.

“When we relaunched Aeroplan last year, we made a commitment to earn our way into consumer’s everyday lives. Marquee partnerships like the LCBO and other industry-leading, well-loved brands are central to delivering on that promise.”

Air Canada’s loyalty program says the new partnership will start before the year’s end.

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