Adventure Tourism is Soaring: Report

adventure travel

According to a report published by Research Dive, the global adventure tourism market is projected to increase in revenue from USD $609,000.million in 2019, to nearly $1.8 million by 2027.

That's a rise of 15 per cent each year.

The report revealed what’s driving adventure tourism, and what the industry can expect in the years ahead. 

“Soft Adventure” travel has the highest market share with a growth rate of 60.9 per cent in 2019. The report says that soft adventure travel is further expected to maintain its top spot, and become the most lucrative type of adventure travel between now and 2027. That’s because of its lower risk level, and minimal experience required to participate. 

Land-based adventure activities are the biggest money makers. In 2019 land-based activity accounted for over $380 million, and is expected to become the most profitable form of adventure travel by 2027. That’s a result of the perennial popularity of land-based sports activities including wildlife safaris, cycling tours, and trekking.

Family adventure travel was valued at  nearly $170 million in 2019. The report claims that family adventure travel is the most beneficial, as adventure trips help enhance family bonding by engaging families in memorable activities. By the end of 2027, family adventure travel is expected to be worth over $500 million.

Nearly half of the adventure travel market in 2019 is attributed to  20 to 30-year-olds. The report points out that age group’s preferences in  exploring other cultures and experiencing wildlife. The report suggests that this growth will continue, and that this age group will produce the highest revenue compared to all other age groups participating in adventure travel between now and 2027.

Europe as an adventure travel destination is expected to continue to dominate the adventure travel market, with revenues of over $600 million by the end of 2027, followed by the Asia-Pacific region.

You may also like
National Air Summit: Ottawa, Stakeholders Share Takeaways to Avoid Repeats of Summer Chaos
With holiday travel around the corner, federal ministers, air industry execs, labour leaders and consumer advocates assembled to collaborate on ways ...
Plaza Premium Lounge
Plaza Premium Lounges at YYZ /YVR Expanded, Add New Dining Offering
In time for a spike in holiday travel, non-affiliated Plaza Premium Lounge has opened renovated lounges in T1 Domestic departures at ...
Exclusive Black Friday Savings up to $1300 for Canadians Booking Sandals or Beaches Vacations
Until 04DEC, Canadian clients who book their next Sandals or Beaches Resorts holiday with Air Canada Vacations will receive instant...
Holiday Magic in Downtown Disney District at Disneyland Resort
The holiday season is in full swing in Anaheim. Downtown Disney District at Disneyland Resort is serving up magic, shopping, eats ...
Canada Jetlines MoneyBag Vodka
Canada Jetlines Offers VIP Experience with Rockstar Gene Simmons as Part of New Distillery Partnership
Canada Jetlines invites travellers to reserve tickets for 08DEC to join Gene Simmons, Creator of MoneyBag Vodka & Co-Founder of KISS, ...

Leave a Reply