Intrepid Travel joined forces with the Toronto International Film Festival (TIFF) as the main sponsor of the Midnight Madness program.
The festival kicked off 05SEP with the premiere of The Substance, starring Demi Moore, and the opening of Intrepid’s Travel Box Office, an interactive pop-up experience open to the public all weekend long.
“Like film, travel has the power to inspire, transport, and change perspectives.” said Christian Wolters, Intrepid's president of Canada and general manager of North America marketing.
“That’s why we’re partnering with one of the world’s largest film festivals to find more Intrepid people. Toronto is one of our biggest markets in North America, and this is a great way to get in front of an audience that is interested in culture, travel and experiencing it all with other people. Not to mention those movie goers looking for something off-the-beaten path and bold, and last night’s movie did not disappoint on those fronts!”
"Time and again we’re seeing that our prime traveller demographic includes cultural aficionados. An integral part of our 2030 strategy is to broaden our marketing outside of the travel industry and events, especially in Canada." said Wolters.
The prize trip destinations represent the top three destinations North American customers are currently booking for 2025.
Intrepid said it is also doubling down on marketing efforts in the States with four separate sponsorship activations for The Moth in NYC and LA over the next two months.
“This year we're proud to partner with value-aligned organizations to tell the story of Intrepid, our people and our travellers," Wolters said.
