Globus without the Group: Stephanie Bishop Explains New, “Independence by Globus” Rebranding of Monograms

Globus family of brands is shaking up its tour product offering, announcing the launch of Independence by Globus.

Instead of its Monograms brand, that provides FIT travellers the benefits of Globus’ group travel but on their own, and in their own time, the new branding realigns the offering as Globus without the Group.

Stéphanie Bishop, Managing Director, Canada, Globus family of brands
Stéphanie Bishop, Managing Director, Canada, Globus family of brands

Stéphanie Bishop, managing director for the Globus family of brands, confirmed to OpenJaw the rebranding of Monograms as an independent version of better-known Globus tours.

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“Coming out of the pandemic – and recognizing the traction and reputation of Globus – we felt we had an opportunity to accelerate the growth of our independent vacations under the Globus umbrella. By moving Monograms’ most popular itineraries to new, Independence by Globus, we’re offering advisors and their clients the best of both Globus and our independent vacations,” she told OpenJaw.

“With Independence by Globus, our guests are free to enjoy the many benefits of touring, on their own and without the group,” Bishop describes the offering in a Globus release.

“They can look forward to enjoying travelling better in destinations across the globe, on their own, with hand-picked hotel accommodations, hand-selected optional excursions and the services of local experts to uncover the perfect ways to spend their days on vacation.”

Globus without the Group. As is the case with all Globus journeys, on an Independence by Globus vacation, Globus takes care of the logistics and details for guests with included accommodations, daily breakfasts, select guided sightseeing and transportation between cities. And, as it does with all Globus itineraries, the company can also handle flight arrangements and airport transfers.

Expert Advice from Local Insiders. Independence by Globus guests also have access to Globus Local Hosts, who provide extra support, tips and recommendations for independent exploration.  They also have access to the brand’s GlobusGO app with insider tips that help independent travellers explore their destination like a local.

Personalization. Independence by Globus also provides access to hand-selected optional excursions to enrich their journeys, as well as seamless extensions and destination add-ons to customize each independent tour with personal interests.

“For those who love Globus but want to venture further, enjoying the world their way, without the group, Independence by Globus gives travellers the “I” time they crave on vacation,” added Bishop in the statement.

Independence by Globus - South America. Photo courtesy of Globus.City Stays or Broader Tours

Independence by Globus features two vacation options: 1)“Independent City Stays” across Europe, South America and Asia and 2) “Independent Tours” offering travellers a larger swath of featured destinations and countries around the globe.

As Bishop indicated, the first Independence by Globus tours are cherry-picked from Monograms most popular itineraries. Some are immediately available and others are rolling out under the new branding before the end of the year.

EUROPE:

  • Independent Rome, Florence & Venice
  • Independent London & Paris

AFRICA:

  • Independent South Africa Sojourn
  • Kenya Private Safari
  • East Africa Private Safari

CENTRAL/SOUTH AMERICA:

  • Independent Peru Highlights
  • Independent Costa Rica Wonders
  • Independent Brazil & Argentina

SOUTH PACIFIC (available in August):

  • Best of Australia & New Zealand
  • Great Barrier Reef & Sydney
  • Naturally New Zealand

ASIA (available in August):

  • Independent Bangkok & Phuket
  • Independent India: The Golden Triangle
  • Treasures of Japan

Lynn Elmhirst

With a background in broadcast news and travel lifestyles TV production, Lynn is just as comfortable behind or in front of the camera as she is slinging words into compelling stories at her laptop. Having been called a multi-media ‘content charmer’, Lynn’s other claim to fame is the ability to work 24/7, forgoing sleep until the job is done. Documented proof exists in a picture of Lynn at the closing celebrations of an intense week, standing, champagne in hand - sound asleep. That’s our kind of gal.

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