Hyatt Announces Expansion of All-Inclusive Brand in Mexico with Secrets Playa Blanca Costa Mujeres


Hyatt Hotels
The new adults-only, luxury Inclusive Collection resort is expected to open later this year

Hyatt Hotels has revealed plans for a new adults-only, all-inclusive property in the Mexican Caribbean.

The 509-room Secrets Playa Blanca Costa Mujeres, slated to open later this year, will be located along the Costa Mujeres shoreline, just north of Cancun. The new resort will join Hyatt's Inclusive Collection.

"Demand for luxury, all-inclusive experiences in Mexico from guests, members, customers and owners remains high. We are leveraging this demand by thoughtfully expanding our brand footprint in new and existing destinations, building on our growth momentum and driving value for current and future owners,” said Javier Coll, group president, global business development & innovation, Inclusive Collection, Hyatt.

“Mexico has been a cornerstone of our development success, and we understand there is great opportunity for further growth in the region. Working hand-in-hand with our owners, we are eager to continue setting the bar for the luxury all-inclusive segment with the planned opening of Secrets Playa Blanca Mujeres.”

Each of the resort's suites will feature handmade local art and furnishings. Elevated Preferred Club accommodations will also boast swim-out suites, access to the Preferred Club Lounge, an oceanfront beach club and a unique jungle-inspired pool surrounded by vegetation.

All guests can access the four swimming pools, including two oceanfront infinity pools facing the Caribbean Sea.

The resort will feature nine dining options, including half a dozen a la carte restaurants, a buffet, a café, and a grill. Other amenities will include Secrets Spa by Pevonia, 8,000 square feet of dedicated meeting and event space and wedding ceremony and reception locations accommodating up to 400 guests.

More information about the Inclusive Collection is available at

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