Hyatt Launches New "Impression by Secrets" Adults-Only, All-Inclusive Luxury Brand

Isla Mujeres

Hyatt Hotels adds to its all-inclusive portfolio with a new adults-only Impressions by Secrets brand, the 10th brand in the company’s Inclusive Collection. The brand launched with the opening of Impression by Secrets Isla Mujeres, a new luxury all-inclusive resort that will lead the brand’s rollout.

“The launch of the new Impression by Secrets brand solidifies our leadership as the world’s largest provider of luxury all-inclusive experiences and exemplifies the remarkable depth of our portfolio, which boasts over 120 resorts globally,” said Gonzalo del Peón, Group President, Global Commercial, Inclusive Collection, Hyatt.

The new property has officially opened its doors at the southern end of Isla Mujeres, inviting guests to arrive via private yacht from Marina Hacienda del Mar. It offers 125 suites all with luxury in-room amenities, including double rain showers, terrace whirlpools, custom-stocked wine fridges, and yoga mats.

Hyatt says the collection will particularly stand out because of its service—all guests will get access to butlers once they board the yacht at Marina Hacienda del Mar. All will also have that same service, along with complimentary laundry services, in their suites.

The resort's culinary offerings are also high-end. For dining, Secrets Isla Mujeres offers eight different a la carte dining venues, along with nine bars and lounges, beach service, and private in-suite dining available 24 hours. The culinary program is led by Master Chef Paolo Parlanti, who brings decades of experience working as an executive chef in elite fine-dining restaurants, including Michelin-star restaurants and five-star hotels worldwide.

Guests have access to an on-site spa and fitness centre equipped with a certified personal trainer, as well as other activities including snorkelling, SUP yoga, four oceanfront infinity pools, Bali beds and hammocks, an over-the-water lounge for observing local sea life, and a four-story waterslide. Guests will also get access to cooking classes, coffee and wine tastings, and sunset paddle boarding.

The resort also provides guests with complimentary golf carts and bikes to explore the five-mile-long island at their leisure. 

More information can be found at

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