Among the high-profile Super Bowl LVII commercials was "Disney100 Special Look," which the company says celebrates "the fans and storytellers who have sparked the joy and magic that is Disney over the last 100 years." The Walt Disney Company marks its 100th anniversary on 16OCT, 2023.
"As we commemorate our historic 100th anniversary, it is remarkable to look back at Walt Disney's legacy and his passionate pursuit of excellence that continue to propel the Company forward today. We are incredibly grateful to the generations of people all over the world for being such a special part of our history and for inviting our stories and characters into their lives over the past century," said Robert A. Iger, Chief Executive Officer, The Walt Disney Company. "Disney100 represents a celebration of all of our fans and families, and our storytellers and creative visionaries whose talents and imaginations have created the magical moments that make Disney such an enduring part of the global culture."
"Disney100 Special Look" features scenes from iconic Disney films, series, stage productions, theme parks, and fans, as well as a collection of inspiring words from Walt Disney, calling on the shared memories and nostalgia that have given Disney a special place in the hearts of audiences across the globe.
The debut of "Disney100 Special Look" during the big game is an exciting milestone for Disney – with a year full of other commemorations.
In addition to theatrical releases from its content division, on the resort side, Disney Parks have begun celebrating with special Disney100 celebrations. On 27JAN, Disneyland Resort introduced the new Mickey & Minnie's Runaway Railway attraction, two new nighttime spectaculars: "World of Color – One" at Disney California Adventure and "Wondrous Journeys" at Disneyland park, and all-new, limited-time Disney100-themed entertainment, food and beverage, and merchandise offerings.
Disney Parks across the world will also feature surprises throughout the year to celebrate the company's milestone.
To learn more, visit Disney100.com.