Marriott International is expanding its "Good Travel with Marriott Bonvoy" program that offers meaningful travel across Asia Pacific.
The news builds on last year’s pilot at 15 hotels in the region. The expanded program now spans close to 100 hotels across the Marriott Bonvoy portfolio in Asia Pacific and offers guests the opportunity to forge first-hand connections with local communities and the environment during their stay.
The mega-hotel and resort company cites the 2022 American Express Travel Global Survey, which found that people are now more intentional about where they spend their money, and that travellers are placing increasing importance on making a positive impact on the destinations they visit.
Good Travel with Marriott Bonvoy meets those trends with curated experiences that the company says focus on three key pillars: Environmental Protection to support the resiliency of the natural environment due to environmental degradation, pollution, and climate change; Community Engagement to support local communities through cultural education or volunteerism; and Marine Conservation to restore and preserve marine ecosystems and species.
“We are absolutely delighted to expand Good Travel with Marriott Bonvoy to allow travelers even more ways to connect with local communities on a deeper level,” said Bart Buiring, Chief Sales and Marketing Officer, Marriott International, Asia Pacific.
“The pandemic has brought about an enhanced sense of purpose and travelers are increasingly looking for different and more meaningful ways to travel. Our expansion of Good Travel with Marriott Bonvoy is well-positioned to allow guests to reimagine travel from a pure leisure experience to one that can positively impact the places they visit.”
Each experience connects guests with local experts and NGOs at the destinations they visit, while promoting and deepening cultural understanding. Experiences range from planting mangrove seeds in the forests of Langkawi to restore the wetland, to joining a temple preservation in India to mitigate the destructive effects of sandstorms on its façade, and caring for fish species in Qiandao Lake in China to help improve water quality.
As part of the expansion, Good Travel with Marriott Bonvoy is also collaborating with PARDICOLOR, an environmental creative arts initiative that supports local artists to raise environmental and social awareness across Southeast Asia. Artist Joséphine Billeter has created travel art that depicts the concept of holidaying while doing good.
The creative designs follow the program’s three experience pillars and will be seen across selected participating hotels in the form of digital displays, welcome and thank you emails, alongside digital postcards for downloads.
To learn more, visit https://marriottbonvoyasia.com/goodtravel.