Newly hip branded HX—formerly known as Hurtigruten Expeditions—has been acquired by a wealthy investor consortium.
The acquisition, which involves an infusion of 140 million euros in junior funding from the consortium led by Arini Capital Management and Cyrus Capital Partners, will allow the expedition company to expand offerings to a broader audience as well as ‘facilitate the final separation of HX from its former parent company, Hurtigruten’.
CEO Gebhard Rainer will remain at the head of HX.
Rainer emphasized the importance of this acquisition, stating it will not only enhance the company’s travel offerings but also deepen its commitment to sustainable practices and innovative travel solutions.
The company plans to continue upgrading its fleet with state-of-the-art ships, ensuring that guests enjoy the highest quality expedition cruises.
James McArthur, HX's Chief Financial Officer, expressed his enthusiasm for the future in reaching this pivotal moment. He believes that HX is on the brink of an exciting future filled with possibilities.
This acquisition comes at a time when the expedition travel market is witnessing a surge in popularity. Travellers are increasingly seeking unique experiences that prioritize adventure.
HX assures its customers that there will be no immediate changes to their current offerings, business partnerships, or day-to-day operations.
With a new name and new money, one can assume we will be hearing a lot more from HX in the near future.
