American Cruise Lines has announced that beginning 01NOV 2022, all cruise prices for new bookings will now include Port Charges & Fees, making the amounts commissionable for travel advisors.
According to the cruise line, the change is the first in the U.S. domestic cruise market and reflects ACL's "strong commitment to partners in the travel agency and advisor communities."
“We aim to do everything possible to support the businesses of all our Travel Advisors. They are valued partners and work extremely hard on behalf of their clients. We intend to implement structures on our end that will increase advisor sales, increase commissions, and improve the overall booking experience with American Cruise Lines,” said Susan Shultz-Gelino, Vice President, Trade Relations for American Cruise Lines.
The company has continued to expand yearly, growing the small ship market sailing U.S. waterways. In the past 5 years, the company has more than doubled its fleet and transformed the U.S. River cruise market by introducing the country’s first modern riverboats.
In AUG 2022, American Symphony was christened and began cruising the Mississippi River. In 2023 American’s 6th modern riverboat, American Serenade, will debut on the River in APR. American Cruise Lines will also introduce 2 small Coastal Cats in 2023; part of the company’s recently announced 12-ship Project Blue Series of 109-passenger, go-anywhere small cruise ships.
