Always a trail-blazer, Celebrity Cruises is making its first foray into non-fungible tokens.
Peacemakers Sunset NFT collection complements artist Rubem Robierb's powerful Peacemakers sculpture featured on Celebrity's new ship, Celebrity Beyond.
In addition, a variation of these NFTs titled "Peacemakers, Blue Sky" can be found on board Celebrity Beyond, making it the very first NFT at Sea.
The related NFT Collection, which is called Peacemakers Sunset, consists of five motion art pieces. Each NFT includes two invitations to the ship's exclusive naming ceremony and sailing in Fort Lauderdale, 04-06NOV.
Once the NFTs go on sale, they can be resold and exchanged an unlimited number of times. At 5p.m. ET on 01JUL, each owner of a Peacemakers Sunset NFT will be deemed the recipient of the invitations to join the ship's naming ceremony, including domestic roundtrip airfare for two, to the Celebrity Beyond naming ceremony and sailing in NOV.
Onboard Celebrity Beyond, fans of Robierb's art will also enjoy the incorporation of Peacemakers into the live production show Arte, the first-time a work of art displayed onboard a Celebrity cruise ship bas been integrated into a theater-show experience. Guests can also purchase souvenirs from a limited-edition Peacemakers jewelry collection, a collaboration between Robierb and Effy jewelry, featuring necklaces in a variety of precious metals and gems.
"Innovation is a pillar of the Celebrity Cruises experience and a distinguishing characteristic of our ships, so it's only fitting to bring this heritage into the new digital revolution of NFTs and the metaverse," said Celebrity Cruises Chief Marketing Officer Michael Scheiner.
"The scale and scope of what's possible in this space, and the way we can connect our guests with new immersive and accessible experiences, is really endless. It's exciting to take this first step with the talents and artistry of Rubem."
"Peacemakers represents two interlaced doves, a tribute to the peacemakers of the world, and the NFTs bring to life the idea that peace is a collaborative act that can never be taken for granted," said Rubem Robierb. "It has been an honor to continue my collaboration with Celebrity Cruises, and to push the boundaries of our artistic work together to new frontiers, from the metaverse to displaying the first NFT at sea."
Celebrity Beyond began her inaugural season on 27APR 2022 with a 10-night sailing from Southampton, England, to Barcelona, Spain, and will now spend the summer sailing nine-to-10-night itineraries in the Mediterranean.
In NOV, Celebrity Beyond will make her way to Fort Lauderdale for the official naming ceremony and a winter season of five-to-nine-night Caribbean sailings.
For more details on Celebrity Beyond offerings and destinations, visit www.celebritycruises.com/cruise-ships/celebrity-beyond.