Norwegian Prima Breaks Sales Records

The Norwegian Prima out at sea
The Norwegian Prima

Norwegian Cruise Line’s (NCL) newest ship, the Norwegian Prima, has become the brand’s most in-demand ship ever, with a record number bookings on the first day and week of sales.

The brand’s booking record previously belonged to the Norwegian Bliss, which debuted in 2018. According to NCL, the Norwegian Prima has already doubled this record, with nearly 20 percent of bookings for the new ultra-premium Haven suites.

The Norwegian Prima is the first of six ships in NCL’s new Prima Class, with voyages booked for AUG 2022 and offering a variety of new experiences for guests.

Prima’s 2022 inaugural season, includes itineraries in Northern Europe, the UK, Caribbean and Bermuda.

Norwegian Prima is already proving to be a gamechanger for NCL,” said Harry Sommer, President and CEO of NCL.

Learn more about Norwegian’s new ship in this video where Open Jaw’s Lynn Elmhirst learns more about some of Prima’s ‘firsts’, as well as tips for travel advisors from  NCL’s Chief Sales Officer, Katina Athanasiou.






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