Sabre Corporation and Play Airlines have announced a multi-year distribution agreement.
Through the partnership, Sabre-connected travel agencies will have access to Play’s network of flights across North America and Europe.
Play operates daily flights and seasonal services in Canada from Hamilton International (YHM) to Reykjavik, with connections to more than 30 European destinations.
“By bringing Play airlines’ content into Sabre's GDS, we are enabling our agency partners to offer more value and choices to their clients,” said Alessandro Ciancimino, VP of Airline Distribution at Sabre.
“This agreement is part of our broader strategy to expand low-cost carrier content in the Sabre travel marketplace in 2024 and beyond, helping agencies seamlessly access the diverse travel options their customers demand.”
“Partnering with Sabre is a significant milestone for us as we expand our footprint in the North American and European markets," said Play CEO Einar Örn Ólafsson. "Sabre’s strong agency network in these regions will play a crucial role in driving sales and enhancing our visibility to new audiences.”
