Air Canada has announced product updates, including expanded food and beverage options, family-friendly entertainment choices and enhancements to the Air Canada App.
The upgrades are part of Air Canada's ongoing ‘More to Travel’ initiative, which focuses on continuous service improvements.
Jacqueline Harkness, Managing Director, Products and Services at Air Canada, said, "At Air Canada, we know that a comfortable and enjoyable onboard experience is an important part of our customers' travel journey. We're pleased to offer more food and beverage options across a variety of tastes and preferences including products not available today on any Canadian airline, as we continue improving Air Canada's overall onboard experience."
New menu items cater to diverse dietary needs with the addition Earth's Own oat milk as a non-dairy milk alternative. Other additions to the beverage choices including Blue Moon Belgian White and Hop Valley IPA craft beers, as well as Vizzy Strawberry Orange Mimosa Hard Seltzer.
Air Canada Signature Class passengers on international flights can now enjoy Rosé from Provence and Aperol Spritz. Premium Economy and Economy customers on select flights will have access to new menu options such as butter chicken with rice pilaf and cauliflower peas masala.
For families, Air Canada has partnered with Mattel Content to provide child friendly entertainment options. As Open Jaw reported, Air Canada was recognized as the world's most family-friendly airline at the 2023 Skytrax World Airline Awards. WIth the new collaboration, the carrier will expand its entertainment library with popular kids' shows and movies such as Hot Wheels in the City, Thomas and Friends: Learning with Thomas, as well as episodes of Barbie’s vlog.
The airline has also announced upgrades to the Air Canada App. Passengers can now access mobile boarding passes, link passport details to Aeroplan profiles, navigate airports with integrated maps and pre-order in-flight meals on select international flights departing from Canada.
"Our customers want information and digital tools that meet their real-time needs when navigating busy airports. Our focus is on delivering contextual travel information directly to our customers' devices via our award-winning Air Canada App, with even more improvements to come," said Derek Whitworth, Managing Director, Customer Digital Technology at Air Canada.
In MAY, Air Canada announced a new partnership with Bell to offer free messaging for all Aeroplan members worldwide on all Wi-Fi equipped aircraft across the carrier's fleet, including Air Canada Rouge and Air Canada Express flights.
The airline also revealed plans to open four new lounges and refresh its existing Maple Leaf Lounges, including a new Maple Leaf Lounge at San Francisco International Airport (SFO) and the new Aspire | Air Canada Café at the Billy Bishop Toronto City Airport (YTZ).