Air Canada has released a preview of its new in-flight safety video, produced in collaboration with Walt Disney Parks and Resorts, Canada.
The video combines traditional safety demonstrations with nods to The Most Magical Place on Earth and will appear onboard across approximately 90 per cent of the Air Canada fleet this JUL through to SEPT.
"Family is at the centre of why so many of us travel. Over the last few years, we've been focused on improving the Air Canada family travel experience with family-friendly policies, family check-in counters, and shared family benefits in our Aeroplan loyalty program," said Andy Shibata, Vice President – Brand, Air Canada. "As we reflected on opportunities to bring more care and comfort to the family travel experience, we were inspired to add a little magic to everyone's trip with the help of Disney. Our new in-flight safety video encourages travellers of all ages to learn about the safety features of our aircraft in a new and engaging way."
Shot by Canadian film director Melanie Chung, the video features attractions and experiences from Walt Disney World Resort, building on Air Canada's previous collaborations with The Walt Disney Company (Canada) Ltd. The airline has a history of family-focused initiatives, including a Disney-themed children's room in the Maple Leaf Lounge and a Disney and Pixar's 'Turning Red' special livery.
"This history of collaboration with Air Canada is a testament to the level of creativity and shared focus on families, which I think is further demonstrated by this being a global-first video for Disney Parks and Resorts," said Marlie Morrison, Managing Director - Marketing & Sales Canada & APAC, The Walt Disney Company (Canada) Ltd. "Florida, and the Walt Disney World Resort, are key destinations for family travel. For many years, Canada has been one of Walt Disney World Resort's largest international markets and as Canada's largest airline, Air Canada has brought so many of our guests to the magic."
Ahead of the official launch date, from 15–22JUN, Aeroplan Members can enter a contest for a chance to win one of three Walt Disney World Resort vacation packages for up to four people from Air Canada, including: flights, a five-night stay at a Walt Disney WorldResort hotel, ground transportation, a US$600 Disney Gift Card and theme park tickets for six days.
Aeroplan Members also have access to a Disney shop on the Aeroplan eStore where they can redeem points for Disney Gift Cards starting at CAD$100, or shop for popular Disney merchandise for their family and friends. In addition, Aeroplan members will continue to earn and redeem Aeroplan points when travelling with Air Canada and Air Canada Vacations to Walt Disney World Resort.
Air Canada operates up to 119 weekly flights between Canada and Florida. The airline offers year-round non-stop service from Montreal and Toronto, as well as seasonal non-stop service from Quebec City, Ottawa, and Halifax.
Air Canada has been recognized as the Best Family-Friendly Airline in North America for the fifth consecutive year and the Best Family-Friendly International Airline for the fourth consecutive year at the Wherever Awards. The airline is also adding more in-flight entertainment for children, lounges, and on-board dining this summer.
More information about Air Canada can be found here.