To celebrate the holiday season, Air Canada has once again launched a touching video featuring one of Canada’s most iconic flyers,, the loon. "Together for the Holidays".
The spot tells the story of a baby loon who gets separated from his family while heading south for the winter and the life-changing journey to find its way back to loved ones.
The spot also features music from two Canadian artists: Where You Are by Tenille Townes, one of Canada’s most critically acclaimed country singers and Les Échardes by Charlotte Cardin, a four-time 2022 Juno Award winner. The ad will be presented in multiple formats, including a combination of cinema, television, social and digital platforms.