WTTC Urgently Calls On Canada To Help With Travel Recovery Plan
Anna Kroupina, Open Jaw

Gloria Guevara, President, WTTC.

The World Travel & Tourism Council (WTTC) is “urgently” calling on Canada and global leaders to work collaboratively to help the struggling travel and tourism sector recover from the impacts of the coronavirus crisis.


In a letter sent to Prime Minister Justin Trudeau and other officials, WTTC outlines four measures it says will foster tourism recovery: encouraging travellers to wear a mask on all modes of transport, implementing robust testing and contact tracing, removing blanket quarantines and adopting standardized measures. 

Over 100 of the world’s major travel and global business leaders, from major airlines, airports, hotels, tour operators and travel companies, have backed the call to action, among them the Tourism Industry Association of Ontario and WestJet.

The letter was also sent to Canadian MP Andrew Scheer, the European Commission, international opposition leaders, and six other Heads of State of the G7 group of countries, as well as Australia, South Korea and Spain. 

WTTC, which represents the global Travel & Tourism private sector, says political leaders of these major powers must step forward to save the global economy, and support the recovery of the hundreds of millions of jobs already impacted.

If the global leaders fail to come together, WTTC anticipates irreversible damage to the Travel & Tourism sector.

“We have reached a stage where critical action is urgently needed. While we recognize each country must protect their own citizens and the priority to date has been domestic matters, any measures taken in silos moving forward will only worsen the plight of millions of ordinary people,” said Gloria Guevara, WTTC President & CEO.

“It is vital that the leaders of these countries come together and prioritise rescuing the world from this unprecedented crisis, by acting in an effective and coordinated way to bring back more than 120 million jobs and livelihoods affected.”

According to WTTC’s 2020 Economic Impact Report, in 2019 the travel and tourism sector was responsible for one in 10 jobs (330 million total), making a 10.3% contribution to global GDP and generating one in four new jobs. It employs people from all socio-economic backgrounds regardless of age, gender or ethnicity, and includes 53% women and 30% youth employed across the sector.

Anna Kroupina

Anna Kroupina Journalist

Anna is OJ’s newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she’s new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.

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