As Carnival Cruise Lines prepares for the launch of its newest ship, set to debut May 1st, 2011, the line is inviting fans to ‘make the Magic theirs’ by submitting their own ideas for unique touches to the new vessel. The campaign is running through February 18th, 2011 at www.carnivalmagic.com
“The interactive and informative site allows visitors to explore the Carnival Magic through an immersive online experience that spotlights her beauty and fun-filled features, while also taking our reputation for participatory fun for all to a whole new level, months before the ship enters service,” said Gerry Cahill, Carnival’s President and CEO. “Our Make the Magic Yours campaign offers Carnival fans the chance to put their mark on the Carnival Magic and see their ideas and personalities brought to life in some of the ship’s spectacular spaces.”
Site visitors can view a full-screen virtual video tour of the new public spaces aboard Carnival Magic including: RedFrog Pub, Carnival’s first-ever pub at sea; the line’s Italian captain-inspired Cucina del Capitano restaurant; an expansive indoor/outdoor café and entertainment venue, Ocean Plaza; splash-tastic Carnival WaterWorks aqua park; relaxing Cloud 9 Spa; and the ships various youth-related spaces.
Carnival will be challenging their fans everywhere to name some of Carnival Magic’s special features, including a gigantic 500-gallon water dump bucket, the largest at sea housed in the WaterWorks aqua park, along with the two-level mini-golf course in SportsSquare, and a dish at Cucina del Capitano, Carnival’s first Italian trattoria. Other opportunities include creating fun toasts, coaster sayings and music playlists for its new island-inspired RedFrog Pub. This winter, kids will be invited to get into the act with creative ways to make the Magic theirs, as well.
The 3,690 passenger Carnival Magic is slated to debut in Europe with a series of 7 to 12 day Mediterranean cruises operating May 1 – Oct. 16, 2011. Following a 16 day trans-Atlantic crossing, Carnival Magic will launch 7 day Caribbean service from Galveston, Texas, Nov. 14, 2011, becoming the port’s largest year-round cruise ship.