Carnival Corporation & plc has ordered a 71,300 ton cruise ship for its AIDA Cruises brand, which caters exclusively to the German-speaking market. The newbuild order is subject to financing and other customary closing conditions. It marks the seventh new ship that the German cruise operator has ordered in the past six years.
The 2,192 passenger vessel, which will be built at Germany’s Meyer Werft at an approximate all-in cost of $150,000 per lower berth, is scheduled to enter service in spring 2013.
The new vessel will operate under AIDA Cruises’ informal “club resort” cruise concept which is marketed exclusively to German-speaking clientele and offers a product aimed at younger, more active guests.
“With growth that is outpacing other regions of the world, expanding our European brands continues to be a priority for us. This new AIDA ship will build upon the brand’s leadership position in the fast-growing German-speaking market, while offering a unique onboard experience preferred by its clientele,” said Micky Arison, Carnival Corporation & plc chairman and CEO.
AIDA Cruises’ President Michael Thamm added, “It has always been our strategy to achieve sustainable growth. We look forward to another innovative newbuild, tailor made for the German market.”
The new vessel will join the 71,300 ton AIDAsol, set to debut in April 2011, and an as-yet-unnamed sister ship in June 2012.
AIDA Cruises introduced it first “club ships” to the German market in 1996. By 2013, a total of 10 “club ships” will be in service, operating voyages to the Mediterranean, the Canaries, the North Sea, the Baltic, the Caribbean, the Arabian Gulf, Asia and Central America.